Category : Marketing
Does Price Equal Value?

Many small businesses believe that they have to compete based upon price.  The fact is, […]

You have customers – what are you doing to keep them?

Keeping customers is about the experience, and the employees control the culture and temperature of […]

Are You a Disengaged Manager?

I’ve been very interested in the issues around employee disengagement.  But let’s flip that over. […]

Customer personas? Why?

Last night I had a very interesting discussion with a gentleman who has started a […]

What NOT to do….customer service and United Airlines.

If you are in business, you have to provide customer service.  The United Airlines fiasco […]

Looking ahead….

I read this article this morning and thought about how it impacts our future.  The […]

How much money do I need to start my business?

Obviously, there is no one answer to this.  It costs a lot more to open […]