Does a smile add value?
I’ve spent more time on the road traveling than I can count over the years. Much of it in a car. In a recent discussion with a friend we got into a discussion about favorite places to get a coffee. I realized that, depending upon the destination, I could tell you exactly where I would stop for my coffee. Sometimes it wasn’t even on the direct route. Sometimes I drove right past a more convenient stop. Nor was it dictated by the brand, it could be a Dunkin’ Donuts, Starbucks, or a more local brand. It could even be a small local store with just one location.
It made me think. Why would I go out of my way when I might have a much more convenient solution at hand? The answer is simple. Smiles! The places I tend to stop at are those where the staff actually smiles and acts like they enjoy what they do and appreciate my business.
Does a smile add value in your world? I know it does in mine.