Customer personas? Why?
Last night I had a very interesting discussion with a gentleman who has started a small business. Unfortunately, he believes that the legendary “everyone will buy this” lingo came out. I had asked him who would buy his product(s).
We then went on to a long discussion about why that statement is never true. I went to the extreme in terms of explaining why this isn’t true. I asked if he would shop where Donald Trump would. He admitted that was very unlikely. Then I asked him if Trump would show where he does and he laughed. Of course not!
I think (hope) that he grasped the concept from the farcical example.
The term “customer persona” may be new to you, but basically it is a construct to help you think about who will buy your service or product. The better you can envision who will buy, the more effective your marketing will be.